-----Intelligent Hardware Summit Forum Sharing Guest Xin Shengyi Co-founder Zhou Dayong
The “2017 Smart Hardware Summit Forum” was held in Foshan on December 9th. The conference invited heavyweight guests from smart finance, new retail, smart security, O2O and other industries to share industry frontier knowledge and intelligent hardware application cases. As the leading high-end condiment manufacturer in China, Xinhe Group has made innovations in new retail and established a perfect Xinhe new retail ecosystem. The conference invited Xinhe CIO and Xin Shengyi co-founder Zhou Dayong to share the "New Retail Innovation and Practice of Traditional Enterprises" for us.
Xinhe CIO, Xin Shengyi co-founder Zhou Dayong
Zhou always talked about “understanding of new retail”. At the end of 2016, the well-known e-commerce brand Amazon proposed the concept of “unmanned supermarket” called Amazon Go, which aims to make Amazon’s products no longer limited to online, but In another novel and convenient way for physical retailing, I hope to reshape the retail approach of physical stores through the concept of “no one”. Shortly after Amazon’s ambitious proposal, the first Amazon Go demonstration store began testing in Seattle, Washington. The supermarket does not have an employee. The shelves are equipped with a variety of sensors (camera, gravity sensor, infrared sensor, Bluetooth transmitter module, etc.), and the payment is made by the customer himself. The transaction can be completed directly by confirming the payment online.
Understanding of new retail
Since Amazon’s out-of-town store, the Chinese market has almost blossomed into countless so-called “unmanned shops” overnight; but why suddenly China’s retail was replaced by “new retail” by the time tunnel overnight. ?
In the development process of China's traditional retail industry, the way of earning high profits by commercial real estate rent and joint deduction will not be sustainable. With new technology and new resources, the cost will be reduced, and consumers will be provided with different needs to meet individual needs and The goods and services that users experience are the direction of new retail development.
Opportunities for the development of traditional Chinese retail industry
Three reasons for the birth of new retail:
- New retail will truly combine “technology, data and business logic” to truly “convert the consumer to reverse production”;
- Insert the wings of data into traditional retail, reshape the value chain, and incubate new retail species;
- Promote new retailers and create a new retail ecosystem.
Three major reasons for the birth of new retail
Through the practice of new retail, Xinhe believes that new retail should use digital technology to open up all aspects of virtual and reality, and realize the integration of entity and virtual depth. Consumers are not restricted by regions, time slots, and storefronts. Products are not limited by the form, type, and quantity of products. Consumer experience and form of goods delivery are not subject to physical form.
Consumers are “online” in real time, and brands and retailers are consumer-centric. Providing consumers with omni-channel seamless integration of consumer experience and services; returning to the essence of retail, retail business profits will mainly come from the value-added of goods and services, and no longer the difference in information.
The supply chain is digitized, the circulation path changes from complex to simple, and the front end of the supply chain is more flexible and flexible. Data management provides granular decision support for inventory optimization and even “zero inventory”. The back end of the supply chain forms a new warehouse with fast, efficient and economical integration, and the supply chain, transaction delivery chain and service chain are integrated.
Understanding of new retail
2017 Smart Hardware Summit Forum Sharing Guest Speech Video: Xinhe CIO, LiteHome-founder Edison Lau
Brand Profile: Tianbo Intelligent Hardware focuses on building open intelligent hardware customization solutions, including handheld Android smart terminal series, desktop Android smart terminal series, and cabinet Android smart terminal series. Provide one-stop intelligent hardware customization solutions, and have successful cases in the catering, tourism, hotel, logistics, retail, and department stores industries.
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